There is a disconnect in some people's minds in what we sell and what people's perception is of what an internet business is and does. iSpeedway sells a product -- a computer product that allows someone to use it if they wish to open a business on the internet. They can also use this product if they already have a business and want to put that business on the internet. We sell the technology that allows them to do either.

The disconnect is simple -- iSpeedway sells technology and some people think they are buying a business. Because it is the internet and they know that there are millions of people out there that can see this new website, the mind-set is that this business is different from all other businesses. Their translation of this is that they do not have to work. The reality of life is such that there is no business that is opened and made a success without work.